The media is changing at a rapid rate. In recent years, platforms have emerged that allow companies to create content solely by inputting data into a system. These types of platforms are commonly referred to as “synthetic media” which includes Video Production Services, images, text and voice generated with artificial intelligence.
Looking to the future
We are excited about the future that AI Labs is taking part in. We take our responsibility as a company very seriously. We know that AI cannot be built with ethics being an afterthought. It needs to be as important to us as it is to the industry in general, which means we need to work hard on maintaining ethical principles throughout the design process.